More than a luxury tea company, YSWARA was created by Ivorian entrepreneur Swaady Martin-Leke, as a luxury brand which celebrates Africa’s rich cultural heritage, in a vital and contemporary way, by providing a luxury cultural experience. Born out of the desire to enhance and promote the extremely diverse and rich African craftsmanship, culture and history, Swaady Martin-Leke created a luxury brand which was truly African. The brand is currently present in South Africa, Nigeria, Cote d’Ivoire and France, with a view to expand into other African countries.
What makes YSWARA unique is its Luxe Ubuntu concept, enabling the business to create a unique identity, a combination of the South African Ubuntu philosophy, which is often translated into “humanity towards others”, and the creation of economic value in a way that also creates value for the African society.
Famed for their Artisan and Herbal tea collection, which consists of gourmet African teas, collected from the world’s largest selection of fine African teas from the various corners of the African continent. YSWARA also provide Homeware in the form of its elegant Sankofa Black porcelain and 22 carat gold Tea set, which is available in platinum or gold, their Soy Oil massage candle collection, entitled “Johari la Africa“. Consisting of Soy wax candles individually hand-poured with essential oils, as well as gilding, in the form of their Wake Mia Spoon collection, based on the Wake Mia spoons carved by the Dan people of Liberia and Côte d’Ivoire.
Their striking Fani Jewellery collection is also a beautiful addition to the YSWARA collection. Handcrafted unique accessories, which reflect the natural beauty of the African continent, especially created to transfuse the essence of fine African luxury.